When you heard romancing your customer, one might think that it is inappropriate but in Don’s book and today’s episode, it was discussed that there is nothing wrong with romancing your customer. Romancing the customer is merely trying to see things from the customer’s perspective and providing them exactly what they want.
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What Does Romancing Your Customer Means?
I like to speak about Romancing Your Customer. Romancing Your Customer is the title of a book I wrote a few years ago. I’m fortunate that book became the number one bestselling book. In that book, we talked about how to romance your customers. There’s nothing inappropriate about romancing your customer. Romancing your customer is merely trying to see things from your customer’s point of view and to give them exactly what they want. Webster says, “Romance is an emotional attraction or an aura belonging to an especially heroic era, adventure or activity.” The almighty all-knowing Google says, “Romance is a feeling of excitement and mystery associated with love.” Love, passion, ardor, adoration, devotion, more affection, fondness, and attachment, as in their romance blossom. As a man born in Kansas in the 1960s, I’m pretty certain I arrived on this planet without a romantic gene, but along the way, I learned to be romantic. I have watched romance in an appropriate business setting where you are trying to do the best you can for your prospect, customer, team, and yourself to have huge benefits in acquisition, retention, and win back both customers and teammates. Anticipate things from your customer's point of view, and then try to deliver the absolute best experience you can. That’s what romancing your customer means. Click To Tweet Love is more than a feeling. It’s a verb. It’s an action word. Romance almost always has a degree of surprise or mystery. When you look at your customer’s journey map and you put your Romancing Your Customer eyeglasses on. You will try and see things from your customer’s point of view. You will try to anticipate things from the customer’s point of view. You will try and deliver the absolute best experience you can from your customer’s point of view. It’s another episode of the show. See you next time.