As Webster defines it, is the interrelation in which a subject or its parts are mentally viewed or also known as point of view. It is the way that one looks at something. When it comes to selling and marketing, and managing the company culture, the perspective who matters is not the entrepreneur. Whose is more important? It’s always the other people’s perspective. No matter who they are dealing with, their perspective is the thing that should be considered. Whether you’re dealing with prospect, customers, teammates, vendors, partners, mates, spouses, children or whoever else, doesn’t matter. The most important perspective is the other person’s perspective.
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Whose Perspective Is More Important?
In this episode, let’s talk about perspective or point of view. In selling, marketing and managing our company culture, the person’s perspective, who matters is whose. Is it mine? Not really. It’s always yours. No matter who you’re dealing with, prospects, customers, teammates, vendors, partners, mates, spouses or children, it doesn’t matter. The most important perspective is the other person’s perspective. We know that we can lead only through influence. We cannot force people to do anything so the only way to be the most effective of that is to see things from the other person’s point of view.
You cannot force people to do anything. Therefore, the most effective approach to sales is to see things from the other person's point of view. Click To TweetThe next time you’re making that sales call and you’re speaking with that customer or talking with that teammate, your spouse, your children, your partner or your vendor, be sure that the glasses that you’re wearing are their glasses and you’re speaking to them from their perspective. That’s the easiest way for them to listen and the easiest way for you to have the most influence possible. For perspective or point of view, whose is important. It’s the other guys’ and not mine. I’ll see you next time.
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