The Proven Entrepreneur

TPE 15 | Poka-Yoke

 

Do you “Poka-yoke”? Poka-yoke comes from a Japanese word – “Baka Yoke,” which means ‘fool proofing’ or ‘idiot-proofing.’ Poka-yoke is a little milder – it means to avoid an unthinkably wrong move…apply poka-yoke to your business and watch it grow.

For information on how to work with Don visit Work With Don Williams

You can also reach out to Don Williams at https://donwilliamsglobal.com

Please join Don and his businesses in support of St. Jude’s Children Research Hospital in its Mission to cure Childhood Cancers. You can donate to St. Jude at stjude.org/donate

Listen to the podcast here


 

Do You “Poka-Yoke”?

I want to share a term with you that I learned. The term is Poka-yoke. Poka-yoke comes from a Japanese term called “Baka Yoke,” which means fool-proofing or idiot-proofing. Poka-yoke is a little milder. It means to avoid an unthinkably bad move. Typically, poka-yoke is used in engineering. The example this really bright client of mine shared with me was when you look at a three-prong plug like it is on the end of a lamp cord, a stereo cord, or a computer cord.

Poka-yoke means to avoid an unthinkably bad move. Click To Tweet

One of the blades is a little taller than the other, one of the blades is a little shorter than the other, and then there is the cylinder underneath the two blades. Try as you might, that plug will only fit in the electrical outlet in the correct manner. You cannot mix it up. You cannot put the fat blade in the skinny slot and you cannot put the cylinder in one of the flat slots. It will only go into the outlet the way it was intended.

TPE 15 | Poka-Yoke
Poka-Yoke: Marketing sales and customer care are all just different phases of the customer’s experience journey.

 

As we were talking about this in the context of engineering, I thought that when you look at your customer journey map, if you applied a little poka-yoke where a customer and your customer care team, which starts in marketing, marketing sales and customer care, are all different phases of the customer is experience journey. When you apply a little poka-yoke to that to where the customer and team cannot misstep, you provide a more exceptional and consistent experience. When you provide consistent, exceptional experience, you begin to see the magic in your business. Go Poka-yoke. See you next time.

When you provide consistent, exceptional experiences, you begin to see the magic in your business. Click To Tweet

 

For information on how to work with Don visit Work With Don Williams

You can also reach out to Don Williams at https://donwilliamsglobal.com

Please join Don and his businesses in support of St. Jude’s Children Research Hospital in its Mission to cure Childhood Cancers. You can donate to St. Jude at stjude.org/donate

 

Related Podcasts
TPE 15 | Poka-Yoke