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A brief look into how Evan Nierman utilizes crisis aversion PR strategies to protect your reputation and the bottom line.

Great Entrepreneurs Solve Great Problems

Evan is part of a league of great entrepreneurs. Through the years, he has worked with business leaders, presidential candidates, and entire governments. His company, Red Banyan, specializes in public relations, marketing, and crisis management.

Great Entrepreneurs Start Young

Evan grew up in Shreveport, Louisiana. His grandfather, who was a stockbroker for 60 years, played a significant role during this formative time. The best lesson his grandfather taught him was that work should be a joy. The secret to a great life was – study hard, get into a good college, make good grades, get a good job, and work your way up. A few years later, Evan found himself in George Washington University, where his first forays into crisis management would begin.

Great Entrepreneurs Maximize Being at the Right Place at the Right Time

George Washington University had a strong internship program that encouraged its students to explore an advocacy. Unlike his other classmates, Evan interned at four or five companies across a wide range of industries. During this time, he learned what he wanted to do. But more importantly, he learned exactly what he did not want to do.

During his senior year, he worked for the American-Israel Public Affairs Committee (APAIC), which advocated for stronger ties between both nations. He accepted a permanent position in APAIC immediately after graduation. He spent the next seven and a half years mastering the ins and outs of the political sphere.

His expertise eventually led him to a boutique crisis PR firm that handled very high-profile clients. He learned by leaps and bounds during his time here. While the work was fascinating, the company culture left much to be desired. Evan eventually transitioned to a stellar start-up that also fizzled rapidly. He quit with the promise to put up his own firm with the kind of culture and people he wanted to work with. Red Banyan was formed in the months after.

Great Entrepreneurs Address the Gap

Red Banyan is a crisis management firm that promises “unparalleled expertise and uncompromising commitment.” It helps prominent figures take control of the narrative, depending on whether they want to get in or out of the press. Red Banyan runs on the following principles:

One, businesses should be approached with the commitment to win. When the start-up company he was part of shuttered its doors, Evan found himself at a crossroads. He could either return to APAIC as an employee or finally start his own business. Evan chose the latter because he knew that he could make his dream work.

Two, business breakthroughs require focus. Evan regularly turns off his phone when he knows he has serious work ahead of him. This has allowed him to give 100% of his attention to his business when necessary. Evan used the same strategy to write his book, Crisis Averted. For at least an hour each day, he turned off all distractions and wrote viciously. The book is currently available on Amazon and has been awarded five-star reviews.

And three, successful businesses are built on good relationships. Like other great entrepreneurs, Evan spends a lot of time cultivating partnerships with mentors, partners, family, and friends. Through the years, Evan has found that great relationships result in an organic network reach that can grow businesses exponentially.

Evan helps business leaders and public figures navigate complex public sentiment.
Evan helps business leaders and public figures navigate complex public sentiment.

Evan has a strong online presence. He can be reached through RedBanyan.com, as well as Facebook, LinkedIn, Twitter, and Youtube.

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